7 wedding venue marketing ideas to make you stand out
In a competitive market, with so many wedding venues trying to catch the eye of newly engaged couples, you need to stand out. Of course, you know that, right? But the real question is how do you do it? Targeted wedding venue marketing is essential to help couples find the venue of their dreams and – whatever your budget – there are plenty of ways to increase your visibility. Here we share 7 wedding venue marketing ideas to make you stand out, grow your business and boost revenue.
Invest in your website and SEO
As far as targeting potential customers goes, you’re only as good as your website. It doesn’t matter if you own or manage the most incredible wedding venue, if your website doesn’t deliver you simply won’t impress. Make sure your website is easy to navigate, packed full of stunning imagery, answers all the questions a prospective customer might want to ask and is optimised to load and view well on a mobile device – this last one is crucial!
Once you’ve got your website in place, you need to make it easy for couples to find, which is why it’s so important to invest in SEO. Call in the pros who can ensure your website follows the latest SEO practices, so you will always rank high in online searches.
Yes, we know, we know – a blog feels like yet another thing to add to the never-ending to-do list but believe us when we say this is one of the most effective wedding venue marketing ideas out there. A regularly updated, keyword rich blog, showcasing real weddings as well as covering some highly searchable general wedding topics, has so much to offer. Of course, it will help hugely with SEO – making you more visible to potential customers – but it will also give you the chance to show what your venue can do and what kind of wedding day you can offer. A blog is also an excellent opportunity to position yourself as an authority on all things wedding-related, which in turn nurtures a feeling of trust. Just make sure there are plenty of obvious call to actions on your blogs, to encourage continued interaction. The Venue Experts offer professional, targeted blogging for wedding venues – get in touch to see how we can help you.
Optimise your Google Business page
A quick, easy and free way to get noticed is by making sure your Google Business profile is working as hard as it can. As wedding venue marketing ideas go, it’s a no-brainer. When brides- and grooms-to-be search on Google for wedding venues, Google shows local searches first, so an updated and comprehensive profile really makes a difference. Fill in every section possible: address, hours, phone number, the lot! You’ll be prompted along the whole process, so it’s very straight forward. As well as this make sure your business description includes the main keywords customers may be searching with, always reply to any questions asked and respond to reviews.
Organise a styled shoot
Partnering up with local suppliers is always going to be beneficial to your business, but a styled shoot held at your venue is one of the best marketing tools to attract new customers. Join forces with fellow industry professionals, like photographers, florists, dress boutiques, wedding planners etc, to create a stylish wedding shoot that showcases all your talents. These images can be used in blogs, across social media and in print advertising or promotions to show just how incredible your venue can look. Plus, it’s a great way to build strong ties with local vendors who can spread the word about you and your business.
Give virtual tours
Let potential customers get a real sense of your wedding venue by offering virtual tours. These aren’t intended to replace in-person showrounds, instead it’s a helpful tool to sort the more interested couples from those who feel the venue perhaps isn’t the right fit after all. Providing 24/7 access to your venue direct from a mobile phone, laptop or tablet is a dream come true for couples who may not be local. Film room tours, videos of the grounds and don’t forget to include short real wedding clips (with permission from the couple and videographer). If budget stretches, drone footage gives the ultimate wow-factor, especially for a grand venue with extensive gardens and outdoor space.
Social media ads
Pretty much every one of your future customers is on social media, so you need to be online and present on the right platforms to grab their attention. Pinterest, TikTok, Facebook and Instagram are all amazing for showcasing your venue, but if you’re not making the most of social media ads you’re missing out. Facebook ads allow you to target an audience like no other – here you can narrow down who sees your ads by defining their relationship status (engaged!) as well as location. This means your ads will only appear to people actively in the process of planning a wedding nearby. It’s an affordable option (you can spend as little as £1 a day), and your ads will also show on Instagram. Win, win! If managing your wedding venue’s social media accounts feels like Mission: Impossible, drop us a line. Our Marketing team know everything there is to know about crafting the perfect social media presence.
Join venue directories
Online wedding directories like Hitched and BrideBook are visited in HUGE numbers every day, by people planning their wedding. With impeccable SEO, they offer so many invaluable tools for brides- and grooms- to-be, with many heading there soon after the engagement. By being present and visible on sites like these, you’re being seen by those who are actively searching for a nearby wedding venue. If it’s hassle-free wedding venue marketing ideas you’re after, this is one to jump on!
Marketing your wedding venue is a skill in itself, and it’s something The Venue Experts team know all about. If you want to have a chat about what the best next steps could be for your wedding venue business, please do get in touch – we’d love to hear from you!