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How to boost your venue’s enquiry numbers AND turn them into bookings

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How to boost your venue’s enquiry numbers AND turn them into bookings

How to boost your venue’s enquiry numbers AND turn them into bookings

2022 is proving to be a bumper year for wedding venues as far as bookings go, but if your enquiry numbers are a little disappointing, don’t despair. There are some simple things you can do to boost your venue’s enquiry numbers and, crucially, turn them into bookings. Want to know how? The Venue Experts can help you with that…

It all starts with the website

First impressions count, and nailing your wedding venue website is so important when it comes to attracting potential customers. Let’s start with the basics – your website needs to be fully SEO-friendly if you want to boost your venue’s enquiry numbers. You need Google and other search engines to be able to find you in order for prospective customers to, so using the right keywords, optimising your images and creating top-quality content are essential. 

Let our expert team help you craft the perfect website for your wedding venue

Think of all the questions a bride-to-be or groom-to-be might have, and make sure they are answered on your website. Importantly, you need your website to look professional and appealing, as well as being user-friendly. You don’t want to get this first impression wrong, so it’s worth calling in the professionals to make sure your website is working hard for you. The Venue Experts’ marketing department have a dedicated web design and development team who can transform your outdated or slow website into something to be proud of – and one that will see the enquiries come flooding in.

Social media is key

If you’re a venue without a presence on Facebook and Instagram, you need to fix that quickly if you want to benefit from the power of ‘likes’, ‘tags’ and ‘shares’. Posting great quality images across your social media pages instantly attracts attention and your profile can get a huge boost (for free) when wedding guests tag you in the photos they upload from the day. 

venue social media
To reach as many people as possible, your venue needs to be active on social media

It’s a great ‘real-time’ way of sharing details of wedding fairs or events you might be involved in, and helps to create a friendly rapport with prospective customers – and boost your venue’s enquiry numbers. Our social media whizzes can help you with the basics as well as create a social media campaign or strategy that works, with minimal effort. Win, win!

Don’t keep them waiting

When a bride-to-be or groom-to-be actually firsts gets in touch – whether it’s a pricing question or to enquire about looking around your venue – time is of the essence. It’s such an exciting time for them and you want to be able to respond to them promptly to make a great impression. 

At The Venue Experts we completely get that sometimes, when you’re busy organising and managing other customers’ wedding days, it’s hard to dedicate the time to these initial enquiries, which is why our outsourced sales service is worth its weight in gold. Our dedicated team can handle every enquiry, replying straight away, answering questions and arranging show-rounds, so you can focus on the events instead.

venues outsourced sales service
We can handle all of your venue’s enquiries so you can focus on hosting the big day itself

Nail the show-round

With all these things in place, the enquiry numbers should be sky-rocketing – but how do you turn them into bookings? One of the most important parts of the process is the show-round. This is your chance to show potential customers exactly what your wedding venue has to offer and why they should book the most important day of their life so far with you, instead of your competitor. A great show-round answers a customer’s question before they’ve even asked, it shows off the venue perfectly and helps set the scene for how their wedding day could be. 

The Venue Experts team outside a historic venue
The Venue Experts can give you a masterclass in nailing the show-round

The Venue Experts team have been doing wedding venue show-rounds for years and know exactly what it takes to make it a success. We can offer invaluable advice and training sessions to make sure you and your events team feel 100% confident about making your show-round ‘wow’.

All about communication

Throughout the whole process, but particularly after the show-round, great communication with your potential customers is hugely important. You want to follow-up their initial enquiry with targeted emails that lead to a show-round, then once that’s happened you need to be on-hand to answer any questions they might have, quickly and efficiently. 

If you keep a bride- or groom-to-be waiting, chances are they will take their business elsewhere. Handling all follow-up emails and queries is part of our outsourced sales service, in fact The Venue Experts will be there to take care of everything right up to the booking.

Stacey from The Venue Experts
Wedding venue dream team, assemble!

Ready to boost enquiries?

If you’re feeling inspired, great! Get in touch with us today so we can work together to help you get everything in order to see those enquiries fly in and, ultimately, convert them to bookings. Contact us using the online form – just click here to get started. Alternatively, call us on 07880 312393 or email us at hello@thevenueexperts.co.uk

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