Instagram SOS: Are you making these social media mistakes?
Instagram and wedding venues are a match made in heaven. Providing an instant (and free!) way to connect with potential customers and show off your venue in the most visual way possible, Instagram has to be one of the most powerful marketing tools at your disposal. But it’s no good simply having an Instagram account for your wedding venue and hoping for the best. Here we share some of the most common social media mistakes we see time and again on Instagram, and how you can turn your online presence and reach around.
Mistake 1: No hashtags (or way too many)
Simply put, hashtags make it easy for other Instagram users to find you, so if you’re not using them, you’re not reaching your full potential. However, if you get a bit too hashtag-happy on your social posts then your profile can end up looking spammy. In the past, research suggested that 11 hashtags was the magic number. According to social media software company Sprout Social, using 2-5 relevant hashtags can yield more engagement than using 10 or more. Play around with different hashtags to find out what works best for your account.
Mistake 2: No consistency
This is a biggie. If you want to have an effective social media prescence, consistency is key. There’s really no point in having an Instagram profile if you post once a month or every day for a week then nothing for two weeks. Find a posting frequency that’s right for you – one that is manageable, yet consistent. And remember, quality content over quantity – always!
Mistake 3: Forgetting to tag other businesses
Whether you’re posting photos of a gorgeous real wedding you’ve recently hosted or sharing some behind the scenes snaps of a styled shoot, you must tag other businesses. Yes, it’s general courtesy, but also it’s a great tool to help further your reach. The more businesses you tag, the higher the chance they will share with their followers, connecting you with a wider audience.
Mistake 4: No plan
Without a well-thought-out social media strategy in place, keeping up with your venue’s Instagram account is likely to cause a lot of stress with zero reward. Put time aside to create a strategy that will help grow brand awareness, increase your audience and lead to more bookings. Learn as much as you can about your audience, target goals you want to hit and create a content calendar packed with compelling posts. If you have no idea where to start with something like this, do get in touch – our specialist social media team are absolute pros at creating social media strategies that will transform your reach.
Mistake 5: No clear tone of voice
You’ve probably (hopefully!) put a lot of thought into creating a strong, recognisable tone of voice for your venue across your website and blogs, but you’d be surprised at how often this isn’t carried through to social media accounts. Instagram provides a fantastic opportunity to connect with your audience, so let them know what kind of venue you are through a clear brand voice.
Mistake 6: Forgetting about audience value
It’s easy to get carried away using Instagram as a marketing tool, but if you’re not providing excellent value for your followers, you will lose them. Whenever you post, think about what your audience is looking for. Fill your feed with the most beautiful shots of your venue, talk about all the features that makes your venue stand out and offer fun behind-the-scenes content to build up a rapport. Keep things fresh and engaging.
Mistake 7: Ignoring your analytics
Instagram is a dream for giving you lots of data to learn from. Don’t waste this. Always look at the insights to get an idea of what posts worked and what didn’t. If a certain post performs really well, pay attention to the analytics to find out why, then use it to your advantage.
Mistake 8: Not being social
They don’t call it social media for nothing. Every single comment on your posts is an opportunity to engage and build a positive experience with your followers. Interact with your audience, don’t just publish content and ignore the conversation you’ve started!
How your wedding venue can make the most of Instagram
Social media is an amazing tool to really widen your reach and engage with a captive audience, but at The Venue Experts we understand it’s yet another addition to the to-do list. If you want to make the most of your Instagram and social media accounts, why not outsource to us? Our team live and breathe everything social and can help craft the most amazing strategy to help you achieve all your goals for 2023 and beyond. To find out more about the services and packages we offer, just click here to get in touch or drop us an email at firstname.lastname@example.org