Why a wedding showcase is so important – and how The Venue Experts can help
Engagement season is GO! If you’re a wedding venue owner or manager and wondering how you can really make the most of this time, a wedding showcase could be the answer. With many years’ experience working in the industry, The Venue Experts team really understand the power of a good wedding showcase – but what exactly is a wedding showcase and why is it so important for boosting those bookings?
What is a wedding showcase?
Simply put, a wedding showcase is an aspirational event, giving couples the chance to get a real feel for how a venue could look for their wedding day. Think of it as a more joined-up and immersive wedding fair. Here, instead of various suppliers having their own stand at a venue, they all work together to offer couples a real wedding day ‘experience’. Working with wedding planners, stylists, florists, entertainers and more, a venue can come alive, creating an inspirational and beautiful event that shows each and every supplier off to their full potential. You get to show your venue all dressed up as it would be for a wedding day, so brides- and grooms-to-be can easily visualise what their big day could look like. It’s a unique opportunity to truly capture the imaginations of potential customers.
Are wedding showcases really that important?
Honestly? Yes, 100% – for so many reasons! On a basic level, it’s a fantastic opportunity to build and nurture links with the very best local suppliers. This collaborative effort means your wedding showcase will be marketed by many different businesses across social media, furthering your reach. These suppliers are also the most incredible cheerleaders for your venue after the event, too.
But a wedding showcase goes further than this. Often, showing your venue as it could be for a wedding helps encourage couples to take the next step and book. The crucial point to make your wedding showcase a success is to make sure the right people are attending. That’s where The Venue Experts come in.
Where do I start?
The very first thing you need to do is research local suppliers, then reach out to the ones who you’d love to be involved. Remember, you want to be able to show your venue off as it would look on a wedding day, so think about what kind of elements you need to bring this together. Once you have your dream team in place, get planning. We recommend giving yourself at least 6 weeks from the initial planning to the showcase itself. In our experience, this gives you and everyone else involved enough time to promote the event properly and make sure everything can come together perfectly.
We understand that a wedding showcase may feel like yet another thing to add to your never-ending to-do list. Which leads us on to…
How can The Venue Experts help with wedding showcases?
The Venue Experts team know exactly what goes into pulling off the most inspirational and successful wedding showcase. In fact, all the images in this blog are from a recent wedding showcase we organised for one of our clients. How stunning? We can arrange your wedding showcase from scratch, sourcing the perfect suppliers to collaborate with and promoting the event to the right people. There’s no point having the perfect showcase in place without the right people there, so The Venue Experts can also make sure qualified couples and the right market for your venue come along – giving you the greatest chance of firm future bookings. And we have the results to back it up. At a recent wedding showcase, we managed to bring in nearly 500 guests, which has already led to countless enquiries and 20 bookings – just off the back of this one event.
Get in touch with The Venue Experts
Prestwold Hall wedding showcase credits:
Dining Room Florals: @pickleberry_flowers
Gin Bar Florals: @brambleandtwine
Library Florals and Styling: @hidenfloraldesign
Dining Room Styling: @rustic_rose_events
Photography by @sophiemayphoto
Videographer and Light-up Letters: @jmc_production_uk
Hair and Make-up: @rachellineyhairandmakeup
Hair Accessories: @love2sparkleuk
Beauty Treatments: @fabclinics
Confetti Samples: @shropshirepetals